East Village Interactives
User Experience Design Consulting
User experience is not about how a product works on the inside. It is about how it works on the outside, where a person comes into contact with it and has to work with it"
- Jesse James Garrett- Elements of User Experience
About East Village Interactives
About User Experience
User Experience User Experience design communicates to user the entire philosophy behind the product..... What it does? How it is structured, how to use it, and what should you do if you need any help. Effectively, what this means is, Design serves as a layer between the user and the product and it is the only way a user can derive a meaningful experience. A smart design is the synergized result of effective Strategy, architecture, technology, discoverability and support. Following are the components of each pie that contributes to complete the experience:
- Strategy
- Research and Analysis
- Business Objective/Purpose
- User Objective/ Purpose
- Usability Evaluation
- Information Architecture
- Workflows
- Wireframes
- Usability Testing
- GUI
- Prototypes
- Technology
- Web
- Desktop
- Mobile Phone
- Any other platform
- Discoverability
- Integrated Marketing strategy
- Support
- Customer support
Interaction Design is iterative, hence all of the components must be reviewed by continuous Usability Testing and customer feedback. Testing should ideally be included at every phase of design. It validates concepts and also help identify faults at a very early stage.