Design Services

Usability Evaluation

We conduct rapid usability audits, face-to-face usability testing, and remote usability testing to identify usability issues. We use these data to make specific design recommendations for immediate as well as long-term usability improvements.

Usability accounts for methods and principles applied to interaction design to make "User Computer (Digital Systems or Devices) Interactions". More :

• Efficient
• Easier
• Intuitive
• Consistent
• Learnable
• Explorable
• Readable
• Traceable

Usability Services

Usability Evaluation suggests the necessary changes in User Interface Design and Content Structuring. Usability suggests how to change design to serve your users better.

Pre-design Evaluation

• User Study : User Studies are carried out either by Interviews or by Observing Users. The study identifies:
  • Users' Needs
  • In case of a redesign, existing Interaction Patterns
  • Users' Expectations
  • Likes/Dislikes

• Pre Design Methods include :
  • Heuristics : Heuristics are ten general principles for User Interface Design. They are not usability guidelines but rules of thumb.
  • Interviews : To get a user's perspective on the website, a set (appropriate mix of the target audience) of users are interviewed.
  • Task Analysis : The best way to perform a task, with minimum effort and confusion.

Usability Testing during the testing phase

• Testing paper prototypes to test design concepts by way of interviews, online or offline.
• Low fidelity prototypes in the form of interactive wireframes.

Post Design Evaluation

Thinking Aloud'. In this method, user is given a task to perform on the website and is closely observed while performing this task. This is done to understand what are the functional problems a user experiences and also give an understanding of how the site differs from user's expectations.

Also see Usability Lab