East Village Interactives is a User Experience Design firm started by Sunali Aggarwal in 2006. A Post Graduate in New Media from National Institute of Design, Sunali set up East Village Interactives to explore new and more creative opportunities in the domain of Interaction Design.

At East Village, through our services provide expertise in Web Application design from the time it’s conceptualized to the time it actually goes into development phase. We specialize in providing complete Front End Design solutions to our clients, making it easy for users to interact with their product. Our endeavor is to design web applications that make complexity appear simple and intuitive.

Our Team comprises of UI Designers, Information Architects, Graphic Designers and Front End Developers.

User Experiences with intuitive Interfaces

We believe, information architecture and graphic design work together to breathe life into product (software, web application, portal) UI. IA defines the way the user manipulates the interface and graphics determines how that looks in concert with all the other visual elements on screen. Blending analysis and creativity – working between artistry and engineering – Information architecture concepts muster team consensus around what to build via the user interface layer.

Scenarios, flow diagrams, interaction models, prototypes and wireframes are typical deliverables of information architectcure. They capture the desired user experience that is translated into a functional specification. IA is primarily about designing intuitive interfaces.
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