East Village Interactives

User Experience Design Consulting

User experience is not about how a product works on the inside. It is about how it works on the outside, where a person comes into contact with it and has to work with it"

- Jesse James Garrett- Elements of User Experience

Designing User Experiences with Intuitive Interfaces

We believe, information architecture (IA) and graphic design work together to breathe life into product (software, web application, portal) UI. IA defines the way the user manipulates the interface and graphics determines how that looks in concert with all the other visual elements on screen. Blending analysis and creativity - working between artistry and engineering - Information architecture concepts muster team consensus around what to build via the user interface layer.

Scenarios, flow diagrams, interaction models, prototypes and wireframes are typical deliverables of information architetcure. They capture the desired user experience that is translated into a functional specification. IA is primarily about designing intuitive interfaces. Read More